PurpleShares in a nutshell
Identify, Acquire and
to accompany
PurpleShares is an acquisition holding company that directly buys SMEs from retiring managers in order to organize their gradual transfer to employees, or finances their transfer to allow children to take over the family business.
Specifically, we:
Let's support leaders in their succession
Let's acquire SMEs or finance family business transfers
Let's put in place a governance structure that allows for continuity
Let's gradually open up the capital to managers and employees
This model allows the interests of managers, employees or family and PurpleShares to be aligned around a common goal: to develop the company in the long term.

WHAT GUIDES US
Our values
The transfer of a business is not simply a financial transaction. It is a key moment that commits the future of the teams, the customers and the know-how often built up over decades.
Our approach is based on a few strong convictions.
Sharing (knowledge and value)
We share knowledge, opportunities, and value to better distribute them among leaders, employees, and families. Success is more meaningful when it is shared.
Ambition (pragmatic)
We want to bring about lasting change in the SME landscape. No unrealistic promises: everyone is responsible for their own execution, and our credibility is built on completed transactions and achieved results.
Accessibility
We take our mission seriously without taking ourselves too seriously. No ego or posturing: PurpleShares wants to remain a human, accessible and pleasant player to work with, far removed from the rigid codes of traditional finance.
OUR REASON FOR BEING
Our Mission
To take over and pass on sustainably
PurpleShares' mission is to acquire solid SMEs and organize their gradual transfer to the teams that make them thrive, whether employees or family.
We support leaders who wish to transfer their company by ensuring business continuity, job preservation and the sharing of the value created.
Business continuity
Job preservation
Value sharing
WHERE WE ARE GOING
Our vision
Our vision is to bring about a new model for business transfers, where SMEs no longer disappear for lack of a buyer but continue to develop in the hands of those who keep them going.
We want to contribute to building an economy made up of more sustainable, more committed and more widely shared businesses.


Charles Wayenberg - SME owner & father of Benjamin Wayenberg, Founder of PurpleShares
OUR ORIGINS
Our story
PurpleShares is first and foremost a personal story.
It was born out of a silent injustice: seeing leaders dedicate their lives to building an SME without finding a satisfactory solution for passing it on. Our fathers, business leaders, knew this reality. Years of work, close-knit teams, recognized expertise… but when it came time to hand over the reins, there was no obvious solution.
It was on this foundation that PurpleShares was born in 2024, with a simple idea: the best transfer of ownership is that which goes to those who sustain the company, whether it's the family or its employees. By combining finance, technology, and a collective spirit, we build a bridge between those who built the business and those who will ensure its longevity.
Concrete results
Our impact
Preserve
Companies built over several decades
Maintain
Local expertise and jobs in the region
Share
More equitably, the value created with the teams


